Trade shows are full of energy, great conversations, and promising connections — but too often, those leads go cold once the event ends. In this episode, I share a practical 3-step approach to help you turn those moments into momentum.
Trade shows are full of energy, great conversations, and promising connections — but too often, those leads go cold once the event ends. In this episode, I share a practical 3-step approach to help you turn those moments into momentum.
Drawing on real-world experiences and conversations I’ve had with industrial teams, we’ll walk through:
I’ll also show you how tools like ChatGPT can help you and your team streamline these steps, making the post-show process faster, more consistent, and more human. Whether you're a solo marketer or part of a lean sales team, this episode will give you ideas you can use right away.
Episode Breakdown:
If you’d like help setting up your own AI follow-up strategy, I offer 1:1 sessions and team training that’s tailored to your goals. Let’s make your next trade show your most productive one yet.
* Connect with me on LinkedIn: https://www.linkedin.com/in/donna-peterson-world-innovators
* Visit World Innovators: https://www.worldinnovators.com
*** Watch on our YouTube Channel: https://www.youtube.com/@WorldInnovators
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I’m thrilled to be speaking at FABTECH 2025, September 8–11 in Chicago!
This is where the brightest minds in manufacturing come together. Join me for four days of learning, inspiration, and connection.
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