B2B Marketing Excellence & AI Podcast

Standing Out on YouTube: Expert Tips for Lead Generation

Episode Summary

Ever get lost down a YouTube rabbit hole when you were supposed to be checking your own channel? You click to review your latest video and somehow end up watching celebrities or cat videos instead. You're not alone—and this distraction problem is exactly what's happening to your potential B2B customers too. In this episode, I talk with Nate Woodbury, CEO of Be The Hero Studios and author of "Influence on YouTube." Nate reveals why most YouTube advice actually hurts B2B companies and shares his proven LEAF Strategy that helps businesses generate high-quality leads from YouTube—even with videos that only get 100 views.

Episode Notes

In this episode, I talk with Nate Woodbury, CEO of Be The Hero Studios and author of "Influence on YouTube." Nate reveals why most YouTube advice actually hurts B2B companies and shares his proven LEAF Strategy that helps businesses generate high-quality leads from YouTube—even with videos that only get 100 views.

Together, we discuss how to:

Use the LEAF Strategy to find ultra-specific questions your target audience is actually searching for
Leverage keyword research tools that work for B2B (and which popular tools to avoid)
Create "evergreen" content that continues attracting qualified leads for years
Turn small view counts into meaningful business relationships and sales
Position yourself as the go-to authority in your industry without going viral

If you're tired of chasing vanity metrics and ready to use YouTube strategically for lead generation, this conversation offers a completely different approach that focuses on quality over quantity.

About Nate: Nate Woodbury is the CEO of Be The Hero Studios and author of "Influence on YouTube." He has produced over 60 different YouTube channels, many generating multiple seven figures in business revenue (not ad revenue) through strategic lead generation.

Key Quote: "Even a video that gets a hundred views following the right strategy can turn into 10 leads. We're not talking about a video going viral, but getting found by the right people." – Nate Woodbury

Episode Timestamps:

00:00 – Introduction: The YouTube distraction dilemma
00:35 – Meet Nate Woodbury: CEO and YouTube strategist
02:06 – Why most YouTube advice hurts B2B companies
03:56 – The two opposite paths to YouTube success
05:07 – How viral content can actually damage your channel
07:41 – The dangers of buying fake views and engagement
09:56 – Why AI makes this strategy work even better
11:00 – Keyword research tools that actually work for B2B
13:00 – The power of super long-tail keywords (8+ words)
15:26 – Why 10 monthly searches is better than 300
17:19 – How evergreen content builds momentum over time
18:39 – Real example: 15K subscribers generating 8-figure revenue
19:24 – The LEAF Strategy explained with tree analogy
21:38 – Specific examples: dental office vs construction site productivity
24:32 – Standing out in the age of AI-generated content
26:24 – Building authentic relationships through video
28:39 – The relationship-first approach to lead generation
31:43 – Why filtering out wrong clients is actually good
34:15 – Positioning yourself as the go-to industry authority
37:02 – Three steps to get started (hint: use your phone!)
39:16 – Why "raw" often beats "polished" content

Resources Mentioned:

Hero Keyword Tool (SEMrush affiliate): herokeywordtool.com
Free weekly webinar on the LEAF Strategy: theleafstrategy.com
Book: "Influence on YouTube" by Nate Woodbury

If you found this conversation helpful, subscribe to the B2B Marketing Excellence & AI podcast, leave a review, and share it with other business leaders who are ready to use YouTube strategically.