In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Stacy Gaines, Business Development Manager at Texere Publishing. Stacy is going to give us some guidance on how pharmaceutical brands can succeed in the future. In the pharmaceutical industry, the competition is intense. With numerous companies all striving for customers and a piece of the market, standing out in front of the right audience can be a real challenge.
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Stacy Gaines, Business Development Manager at Texture Publishing, explore marketing strategies for pharmaceutical manufacturers. They emphasize the significance of building trust, setting realistic timelines, and understanding the sales cycle. Stacy shares her four tried-and-true strategies, highlighting the importance of asking questions and maintaining relationships. They discuss the value of in-person meetings and the need to be strategic and persistent in pursuing partnerships. Stacy also advises making it easy for clients to buy and being honest about onboarding times. The conversation covers the nuances of relationship building and the importance of knowing when to refer business elsewhere to maintain trust.
If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.
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Guest Bio: Stacy Gaines is a Senior Business Development Manager focused on sales operations and marketing with deep experience in the technology, entertainment and service industries. She is a hands-on leader and mentor who builds high performance teams to assist with new account development, strategic partnerships, advertising, P&L mgmt, print media.
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