B2B Marketing Excellence & AI Podcast

LinkedIn Must Be Part of Every B2B Marketing Campaign

Episode Notes

LinkedIn currently has over 774 million subscribers in over 55 million companies across 200 + countries.

To say that LinkedIn must be part of every B2B marketing campaign is an understatement. But I will caution you; You must do it correctly to be effective. 

In this episode, my guest is Lorraine Duncan, a B2B social media expert and Founder of Biz Gone Social. She and I will be discussing the following:

• How effective is LinkedIn in building B2B relationships?
• Companies Pages vs. Top Executive/Owner Pages – Which one to post to when the Individuals have more connections?
• What type of posts do you feel get the most engagement? Images, Video, Text short vs. long?

If you have any other questions about incorporating LinkedIn into your marketing mix, or for more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com