B2B Marketing Excellence & AI Podcast

How to Maintain the Value of Your House/Customer List - Part 2

Episode Notes

A company's most valuable asset is its House/Customer List.

In Part 2 of this interview, Lisa Pistilli, VP Business Development at Lester Inc. and President of the MCMA, gave some great suggestions on keeping your file clean, updated, and growing.

Here are the topics we discussed:

• What is the average decay %?
• Importance to promote only to individuals who are engaged.
• How to get unengaged to be engaged?
• Good House files with all the fields will help you create a responsive multi-channel campaign.
• Data file is more important than the number of advertisers you have.
• Calling your house list and asking questions can give you Free Focus Groups. This information can help with creating content they will resonate with.

Your audience is the core of everything you do.

If you have a clear picture of your audience, you can offer them content that has value to which they will respond.

Listen in so you can steadily grow your house file with quality data.

For more information about how to find quality marketing data to reach your ideal client, contact me at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com

Reference:

MCMA:  Media & Content Marketing Association - www.the-mcma.org

Lisa Pistilli - Email:lpistilli@lesterusa.com