Donna Peterson shares why shifting from a sales-first mindset to a give-first approach helped World Innovators grow. She explains how B2B companies can use association memberships to increase SEO, credibility, and long-term industry growth.
In this special Thanksgiving episode, Donna Peterson, President of World Innovators, shares a meaningful story of transformation — how shifting from a 'sales-first' mindset to a 'give-first' philosophy became the foundation for deeper trust, stronger relationships, and sustainable business growth.
Drawing from her decades of experience in industrial and B2B marketing, Donna highlights one of the most overlooked marketing tools available to businesses today: active association membership.
This episode answers the key question:
How can B2B companies leverage association memberships to boost SEO and drive industry growth?
From backlinks in member directories to building trust through thought leadership and networking, Donna outlines exactly how associations offer both visibility and credibility — two critical pillars of relationship-based B2B marketing.
You’ll walk away with specific, practical steps to strengthen your brand’s presence and help your industry grow.
Timestamps:
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If you’re interested in building stronger relationships through smarter B2B marketing, Donna would love to connect.