B2B Marketing Excellence & AI Podcast

Gain The Right Leads, Not Just More

Episode Summary

In this episode, we walk through practical ways manufacturing companies can generate and nurture more leads. If your team isn’t seeing enough opportunities coming in, it might be time to revisit your approach.

Episode Notes

In this episode, we walk through practical ways manufacturing companies can generate and nurture more leads. If your team isn’t seeing enough opportunities coming in, it might be time to revisit your approach.

You’ll hear how to:
• Identify the right audience based on your best customers
• Increase visibility using trusted industry-specific channels
• Improve lead capture on your website with clear messaging and helpful resources
• Build relationships with consistent, value-based content
• Leverage tools like ChatGPT to maintain consistency and stay visible, even with a lean team

Whether you're just getting started or refining your efforts, these strategies can help your brand show up in the right places and speak to the right people.

Timestamps:

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