B2B Marketing Excellence & AI Podcast

Gain Clarity on Your Customers’ Needs: Mapping Your Customer Journey

Episode Notes

Today I am going to explain how mapping your customer’s journey can give you clarity that will improve your marketing efforts. It is going to help you connect to the right audience with messaging they will resonate with. You will save time getting on a direct path to achieving your goals.

Here are the topics we will discuss:

• Learn why knowing just the basic demographics of your prospects is not enough for effective marketing.
• See how mapping your customer journey can identify touchpoints, gaps, opportunities, and ways to improve the customer experience.
• Understand why your marketing must be centered around building relationships and that can only be done with personalized messages that instill trust.
• The only way to create personalized messages is if you get very granular in knowing and understanding your audience.

If you need help mapping your customer’s journey, please do not hesitate to contact me at dpeterson@worldinnovators.com. As the CEO of World Innovators, I’ve helped over 200 organizations dive deep into knowing their audience and sending them messages they resonate with.

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Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

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