In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Cheryl Bates, an Audience Growth and Engagement Manager, about the importance of evolving marketing strategies in the rapidly growing agricultural sector. They discuss how modern technologies like AI and new machines are transforming farming, the need for tailored content for different demographics, and how various formats such as video, digital guides, and interactive content can engage younger audiences. Cheryl also highlights the importance of understanding target audiences, retention strategies, and continually reassessing marketing efforts to stay relevant and effective.
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Cheryl Bates, an Audience Growth and Engagement Manager, about the importance of evolving marketing strategies in the rapidly growing agricultural sector. They discuss how modern technologies like AI and new machines are transforming farming, the need for tailored content for different demographics, and how various formats such as video, digital guides, and interactive content can engage younger audiences. Cheryl also highlights the importance of understanding target audiences, retention strategies, and continually reassessing marketing efforts to stay relevant and effective.
Timestamps-
00:00 Introduction to the Global Agricultural Market
01:22 The Importance of Evolving Marketing Strategies
02:11 Challenges in the Agricultural Industry
03:45 Technological Innovations in Agriculture
04:59 Adapting Marketing for Different Demographics
06:54 Engaging the Younger Generation in Farming
10:44 Effective Communication and Team Collaboration
13:39 Successful Marketing Strategies and Examples
21:25 Analyzing Metrics for Continuous Improvement
25:26 Conclusion and Final Thoughts
If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.
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