In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson and her AI assistant, Izzy, explore how personalized email marketing can transform the way businesses connect with their audience. With inboxes more crowded than ever, generic emails simply don’t cut it anymore. Donna walks through why personalization is essential, sharing insights on how tailoring subject lines and messaging to address specific pain points can significantly increase engagement.
In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson and her AI assistant, Izzy, explore how personalized email marketing can transform the way businesses connect with their audience.
With inboxes more crowded than ever, generic emails simply don’t cut it anymore. Donna walks through why personalization is essential, sharing insights on how tailoring subject lines and messaging to address specific pain points can significantly increase engagement.
Through a live demonstration with Izzy, Donna showcases how AI, when used strategically, can help craft emails that resonate with CEOs, CFOs, and other decision-makers—but only with the right input and refinement. This episode provides practical steps to ensure AI-generated content aligns with your brand voice, style, and audience needs.
If you’re looking to improve the effectiveness of your email outreach and build stronger relationships with your prospects, this episode is for you!
Episode Breakdown:
00:00 – Introduction to the B2B Marketing Excellence & AI Podcast
00:31 – Why generic emails fail & the power of personalization
01:11 – How AI tools like ChatGPT can enhance email outreach
01:57 – Live Demo: From generic to audience-focused messaging
05:53 – Refining email content for CEOs, CFOs & key decision-makers
09:40 – Best practices for making AI-generated emails truly authentic
14:38 – Key takeaways & next steps for improving email engagement
🔔 Looking for more B2B marketing insights? Subscribe to the podcast and connect with Donna on LinkedIn!