In this episode of B2B Marketing Excellence in AI, Donna Peterson, CEO of World Innovators, explores a challenge that every B2B marketer faces—how to effectively reach decision-makers in a way that is efficient, accurate, and fosters real business relationships. For years, marketers have relied on traditional methods like searching LinkedIn, scanning company websites, and manually compiling lists. These approaches are not only time-consuming but often yield outdated or incomplete information, leading to frustration and missed opportunities.
In this episode of B2B Marketing Excellence in AI, Donna Peterson, CEO of World Innovators, explores a challenge that every B2B marketer faces—how to effectively reach decision-makers in a way that is efficient, accurate, and fosters real business relationships.
For years, marketers have relied on traditional methods like searching LinkedIn, scanning company websites, and manually compiling lists. These approaches are not only time-consuming but often yield outdated or incomplete information, leading to frustration and missed opportunities.
Donna introduces Seamless AI, a tool that helps companies streamline their prospecting efforts, improve the quality of their outreach, and create genuine connections with the right people. By integrating with CRM platforms like HubSpot and Salesforce, Seamless AI enables marketers to execute multi-channel campaigns with confidence and a personalized approach that builds trust.
Key Insights from This Episode:
Episode Breakdown:
00:23 – The Challenge: Reaching Decision-Makers Efficiently
02:17 – The Power of Seamless AI in Lead Generation
03:01 – How AI Improves Accuracy and Saves Time
05:12 – Implementing a Multi-Channel Approach for Higher Engagement
10:36 – CRM Integration: Ensuring a Smooth Workflow for Sales and Marketing
Donna has spent over 40 years helping companies find quality sources, build meaningful relationships, and implement marketing strategies that deliver results. Her goal is to provide businesses with insights that help them grow in a way that is strategic, ethical, and effective.
This episode is a must-listen for marketing and sales leaders who want to work smarter, not harder. Instead of chasing lists and hoping for responses, learn how to connect with decision-makers in a way that is efficient, thoughtful, and impactful.
If you would like to discuss your specific audience with Donna, please feel free to email her: dpeterson@worldinnovators.com
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