In this episode of the B2B Marketing Excellence Podcast, we’re diving into the critical choice every marketer faces: should you take the elevator or the stairs? In other words, are you leveraging the power of industry-specific email lists, or are you wasting time with generic ones that don’t deliver? Just like taking the elevator gets you to the right floor faster, using lists from reputable industry publications can help you reach your ideal audience more efficiently and effectively. Join us as we explore why industry-specific publications are a goldmine for targeted marketing campaigns and how they can boost your email ROI. You’ll also get actionable steps to research and select the best publication lists for your business.
In this episode of the B2B Marketing Excellence Podcast, we’re diving into the critical choice every marketer faces: Should you take the elevator or the stairs? In other words, are you leveraging the power of industry-specific email lists, or are you wasting time with generic ones that don’t deliver? Just like taking the elevator gets you to the right floor faster, using lists from reputable industry publications can help you reach your ideal audience more efficiently and effectively.
Join us as we explore why industry-specific publications are a goldmine for targeted marketing campaigns and how they can boost your email ROI. You’ll also get actionable steps to research and select the best publication lists for your business.
- Why industry-specific publications provide higher ROI and credibility.
- The five-step process for finding the *right* publication lists:
1. Research: Using tradeshows, conferences, and tools like ChatGPT.
2. Evaluate Circulation: Ensuring the audience aligns with your industry, job titles, and geography.
3. Analyze Topics: Understanding what’s top of mind for their readers.
4. Talk to Publishers: Why open conversations can reveal honest insights.
5. Enlist a List Broker: How professionals can save you time and ensure quality.
- The importance of aligning your email strategy with your target audience’s needs.
Whether you’re a seasoned marketer or just starting to explore targeted email campaigns, this episode offers a roadmap for smarter, faster, and more effective marketing. Don’t waste time on the stairs—learn how to take the elevator to better results!
- Learn more about sourcing quality email lists at www.worldinnovators.com
- Connect with us on LinkedIn for more actionable tips
- Have a question about industry publications? Email us at info@worldinnovators.com
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