B2B Marketing Excellence & AI Podcast

Demystifying Prompt Engineering: Simplifying AI for Everyday Use

Episode Summary

In this episode of B2B Marketing Excellence, Donna Peterson breaks down the intimidating term “prompt engineering” and shows how it’s simply a smarter, more consistent way to work—no tech degree required. Drawing from her experience with generative AI and recent insights from the Vanderbilt Prompt Engineering course, Donna shares practical ways to use prompts for repetitive marketing tasks like campaign planning and list recommendations. You’ll hear how creating simple, reusable prompts not only saves time but also ensures your whole team is aligned—producing clear, professional results.

Episode Notes

In this episode of B2B Marketing Excellence, Donna Peterson breaks down the intimidating term “prompt engineering” and shows how it’s simply a smarter, more consistent way to work—no tech degree required.

Drawing from her experience with generative AI and recent insights from the Vanderbilt Prompt Engineering course, Donna shares practical ways to use prompts for repetitive marketing tasks like campaign planning and list recommendations. You’ll hear how creating simple, reusable prompts not only saves time but also ensures your whole team is aligned—producing clear, professional results.

You'll also learn:

• Why prompting is more about conversation than coding.
• How a well-written prompt becomes a shortcut you can use again and again.
• The difference between prompts and templates—and how to use both for better outcomes.

At World Innovators, we focus on providing tools and strategies that make your work easier, your messaging clearer, and your outcomes more consistent. This episode offers practical examples to help you build confidence using AI in a way that’s simple and effective.

For a step-by-step walkthrough, refer to "Prompt Engineering Examples for Business Teams: 3 ChatGPT Prompt Templates to Boost Productivity" video on YouTube- https://youtu.be/FAlcjTx_xUo?si=uQv6-naLnQGIkn4S.

Episode Timestamps:

• 00:00 – Welcome & why the term “prompt engineering” can feel overwhelming
• 00:38 – What prompting really is (and what it’s not)
• 01:33 – The early struggles: over-explaining and second-guessing
• 03:02 – Aha moment from the Vanderbilt course
• 04:47 – Using prompts to simplify and speed up repetitive tasks
• 06:14 – Real-world example: Scheduling campaigns with one simple prompt
• 10:22 – Understanding the difference between prompts and templates
• 12:59 – Encouragement to just start talking to your AI assistant

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If you need help building your prompt library or training your team, reach out directly to Donna at dpeterson@worldinnovators.com.