B2B Marketing Excellence & AI Podcast

Death of the Open Rate and iOS15

Episode Notes

Everyone is talking about Apple’s new iOS15, the new Mail Privacy Protection option, and how it is going to affect open rates for email campaigns sent to Apple Mail users. Wanting to learn more, I thought Dennis Hecht, Chief Intelligence Officer, of Rooster Strategic Solutions, could give us some insight on the topic and how to proceed in the future.

Listen in to see how iOS15 and Mail Privacy Protection could be a good thing. It will push brands to concentrate on relationship building, and that will improve the response they receive from highly qualified marketing leads. 

Here are the questions we discussed:

• What is iOS15?
• Why are people saying it is the death of the open rate?
• Since companies will not have tracking that reports actual mail open results, will marketers turn to other channels?
• Can companies figure out their percentage of Apple Mail users, then calculate a more accurate open rate?
• With this change, what will be companies’ top priority for email marketing in the future?

On October 22 at 1:00pm EST, the MCMA (Media & Content Marketing Association) presents: Building the Foundation on Actionable Audiences w/panelists: Dennis Hecht, Donna Peterson and Kim Palmbush.

Click to for more information and to register - https://www.the-mcma.org/upcomingevents

Please join us!

For more information about how to find quality marketing data to reach your ideal client, contact me at 860-210-8088 or dpeterson@worldinnovators.com.

Visit our website at http://www.worldinnovators.com