B2B Marketing Excellence: A World Innovators Podcast

B2C and B2B Marketing: Are they that different anymore?

Episode Notes

So excited about this episode of The World Innovators podcast!

In this episode, I had the great opportunity to talk to Barbara Falk, a marketing veteran who worked in both B2C and B2B. Since March, we have seen marketing take a massive leap into the future.

Here are some of the topics we discussed on what companies are doing to stay current - 

• Barriers have been broken-down between Business and Personal.
• Converting Live Events into Virtual Events or Webinars.
• Direct Mail is still very responsive.
• Importance of communities and being part of something.

Listen-in and Enjoy!