B2B Marketing Excellence & AI Podcast

Avoiding Spam Traps in B2B Marketing

Episode Summary

In this episode of the B2B Marketing Excellence Podcast, Donna Peterson dives into a critical challenge facing industrial B2B marketers: avoiding email spam traps and maintaining high-quality, compliant email lists. With 80% of marketers struggling with deliverability issues due to low-quality lists, Donna outlines practical strategies to ensure your campaigns reach the right audience while protecting your domain reputation.

Episode Notes

Episode Summary:

In this episode of the B2B Marketing Excellence Podcast, Donna Peterson dives into a critical challenge facing industrial B2B marketers: avoiding email spam traps and maintaining high-quality, compliant email lists. With 80% of marketers struggling with deliverability issues due to low-quality lists, Donna outlines practical strategies to ensure your campaigns reach the right audience while protecting your domain reputation.

You’ll learn:

1. The Risks of Poor-Quality Lists: Spam traps, blacklisted domains, and disengaged buyers.
2. Laws and Compliance: How regulations like GDPR and CAN-SPAM build trust and ensure accountability.
3. Actionable Checklist: Tips on source credibility, audience alignment, data hygiene, opt-ins, verification tools, and regular updates.
4. The Cost of Neglect: Real-world examples of companies who suffered long-term damage from using cheap or outdated lists.

Resources Mentioned:

• Target Audience Worksheet - https://bit.ly/B2BAudienceWorksheet
• Email Quality-Control Checklist - https://bit.ly/AvoidBadEmailLists
• Recommended Tools: AtData (www.atdata.com)

Episode Breakdown:

• [00:00] Introduction: Why email deliverability matters.
• [00:20] Understanding spam traps and their impact.
• [01:47] The risks and long-term damage of low-quality lists.
• [05:42] Overview of compliance regulations.
• [09:17] A step-by-step guide to maintaining list quality.
• [15:21] Closing thoughts and how to get additional resources.

Download the checklist and Target Audience Worksheet to ensure your email campaigns avoid spam traps and stay compliant. Have questions or need help? Reach out to Donna directly at dpeterson@worldinnovators.com.

Connect with Donna:

• LinkedIn: World Innovators
• Website: World Innovators

🔔 Don’t forget to subscribe to the B2B Marketing Excellence Podcast and share this episode with your colleagues who want to improve their email marketing strategies.

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