B2B Marketing Excellence: A World Innovators Podcast

Actionable Marketing Techniques to Implement Today

Episode Notes

Today I was very lucky to talk with Cindy Cardinal, owner of CC Communications and an international marketing pioneer. Cindy and I met back in the 90's when there were only a handful of companies doing International B2B Marketing. 

Listen to this Episode to Learn about:

• How International Marketing Has Changed 
• Why Companies Need to Give Their House File Some Love 
• How Come Data Can Not Be Kept in Separate Silos 
• What Marketing Techniques Are Working for Audience Development