B2B Marketing Excellence & AI Podcast

6 Tips for Using Influencer Marketing as a B2B Company

Episode Notes

B2C brands are the only type of companies that can benefit from influencer marketing - Right?  My guest today will destroy that myth and tell you how B2B companies can use influencer marketing to attract your ideal customer.

Today I spoke with influencer marketing expert Niklas Hartmann, Managing Director of Reachon, who will point us in the right direction.

For years, Niklas has helped companies grow by using influencer marketing. This type of marketing allows prospects to hear from an independent third party what they think about an offering.

In the interview, we will discuss the following questions:

• For brands to succeed in the future, they must build relationships with prospects, customers, and employees. Can influencer marketing help B2B companies do that?
• What is the difference between a brand ambassador and an influencer?
• What are your 6 tips that every company can follow to utilize influencer marketing? 
• Is the way you use influencer marketing different for a B2B versus a B2C brand?
• Can all-size companies take advantage of influencer marketing?

Listen in to hear how influencer marketing is a great way to enhance your brand.

Here’s Niklas’ contact information:

Niklas Hartmann 
ReachOn GmbH
Stauffenbergstraße 18
61184 Karben
E-Mail:   info@reach-on.com
WEB:       https://reach-on.com 
Facebook: facebook.com/ReachOn2018

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